I added the patch= line to my setup.ini:
PATCH=AdbeRdrUpd11001.msp;AdbeRdrSecUpd11002.msp;AdbeRdrUpd11003.msp;AdbeRdrUpd11004.msp;A dbeRdrSecUpd11005.msp;AdbeRdrUpd11006.msp;AdbeRdrUpd11007.msp;AcrobatSecUpd11008.msp;Acrob atUpd11009.msp
However it only installs 11.0.7.
Its not hugely critical because SUP will finish installing patches, but for newly imaged machines I'd it to be fulled patched on install.