Enterprise Deploy for Reader XI-disable browser integration for ALL browsers?

We are using the Adobe Customizatio Wizard XI for Adobe Reader XI (redist).

We need to disable the "display PDF in browser" for ALL browsers (which for us are IE and Firefox ESR)

I tried using the MSI property:

DISABLE_BROWSER_INTEGRATION = YES

but that only seems to work for IE and not FF

Is there a setting that works for all browsers? (it was nice in the 8.x Adobe days to actually have a checkbox that you could set and it worked, but now Adobe has made it more difficult)